How to Make Users Click on Your Web Banner Ads?

Web Banner Advertising has had some stiff competition from the PPCs (Pay-Per-Click) recently. However, they are still pretty much in the frame, if done intelligently. Let us have a look at the latest techniques employed by leading Web Banner Advertising Agencies in order to increase the click rates of the Banners. The techniques primarily focus on enticing the users with practical solutions or stress on the prevalent threats that need to be tackled with the products and services that the Banner advertises.

 

Gone are the days of the Banners that claim something in the line of 99.9% efficiency. Users have realized that most of the times, they are marketing gimmicks. The modern day users look for practical solutions that are achievable. Change the presentation of your Web Banner into a straightforward message in order to succeed with the present lot of internet users. Too much flashiness hampers the believability of the ad and creates barriers between the Banner and the user’s click. A Banner Ad that focuses on providing simple but effective solutions does a much better job of enticing users that are more likely to convert.

 

Recently, the internet has been witness to a spate of Banners that work up fear for situations that may arise in the absence of the product or service. Though such Banners have been overused, they can still be used in a tapered down form. As long as the copy of the Banner does not attempt to sensationalize and presents the threat in the real scale, this technique works just fine. Users would actually be thankful to the Banner for saving them from unwanted situations.

 

The world of Internet Marketing sees newer techniques by the hour. The vastness of the opportunities is one of the key features of the medium. However, even in the face of new techniques, a few traditional forms like Web Banner Ads, with a few tweaks here and a few tweaks there, still remain effective.

Combine Banner Advertising and PPC for Optimized Results

Some in the industry of Internet Advertising believe that if one invests in PPC, there is no requirement for Banner Advertisements. However, apart from the fact that Banner Ads are still important as a low cost method of targeting a wide viewership, they can also be used to boost the PPCs. It has been found that many users search for a product or service after seeing a Web Banner for the same. In such cases, the traffic for the PPC is created by the Banner Ad.

It is ideal for a new launch to initiate the online promotions through the Banners first. Unlike the PPCs, Banners reach a large number of users. Since they prove lower in cost than the PPCs, it is a good way to introduce the product or service. Once the desired levels of visibility have been attained, investments in PPC can be made. Many Internet Advertising Agencies, offering Banner Advertising Services, also recommend running both of them at the same time. The Web Banners would then attract traffic from other relevant sites and the PPCs would come into play once the user has shifted into the buying mode.