SEO Needs to Take Into Consideration the Customized Search Results

One of biggest ways that Search Engine Results have changed is the Customized Search Results. This specially comes into play when the user is logged-in to a particular profile. For example, if a user is logged into his Gmail account, then the search results will depend a lot on the previous searches made with that login. The same applies with Yahoo and other major accounts. The variation is so intense that SEO Personnel need to consider this in their optimization strategies in order to ensure that visibility is not lost.

 

Most of the online users prefer to remain logged in while spending their time online. This is especially true of the interactive users, as a logged-in account is necessary to interact on most of the platforms. Since such active users form the prized audiences for SEO, what they see in their search results cannot be overlooked. One of the most fruitful techniques that SEO professionals employ to tackle Customized Search Results is by maintaining an active Google+ profile. This is because, it has been found that searches, made while logged-in to Google, throw result pages that are dominated by posts from Google+. In fact, the first page includes posts from users that you follow on Google+, if they contain content that matches the query. Thus, more the followers your brand’s Google+ profile page has, better is its chance of appearing in Personalized Search Results.

 

Since Google rules the roost among the search engines, ensuring an active Google+ page takes care of a large share of online target audiences. However, any SEO worth his salt knows the perils of putting all the eggs in the same basket. Similar steps should be taken to feature in the other prominent Search Engines as well.

Building Conversations is the New SEO Mantra

One of the newest techniques, to which SEO Services or Search EngineOptimization Services are moving, is building conversations with the readers. This includes, but is not limited to, the comments that follow a blog post or any other write-up. The tone of the write-ups itself is changing from a straight tone of a one way channel of information to one which is conversational in nature. The conversational tone helps build a relationship between the write-up and the readers, which leads them to feel involved.

 

It is true that the traditional process of earning business has been a very straightforward exercise. The user searches with keywords, finds a write-up that provides relevant information. If his queries are satisfactorily answered in the blog, he often goes ahead to do business, leading to the sales conversion. However, with the number of write-ups that are available on the internet now, it is no longer possible to read everything that can be found. Internet readers notoriously brought the term “skim reading” in vogue. It is thus, not just the businesses that compete with each other for attention, but the related contents also compete for the readers’ attention. A conversational tone immediately raises the interest of the readers and is more successful in catching their attention.

 

The Search Engines also see user engagement as an important way of judging the quality of the write-up. The user engagement is most commonly measured by the comments, likes, and number of shares and they are taken into consideration while ranking the page too. SEO Experts now make optimum use of the comments section. Prompt replies, further points and counterpoints are used effectively to start and retain user interest. Apart from the part they play in SEO, such conversations also bring newer viewpoints and facts into the equation and increase the efficiency of the write-up.

Steps for Small Businesses to Reap the Benefits of Online Advertising

Online Advertising being absolutely necessary for small businesses is not a new theory. There have been plenty of deliberations on how an online presence is a must for small advertisers. However, it has been observed that even though small businesses do invest in Online Advertising Campaigns, they are also quick to pull out. So, what goes wrong? Is the necessity of Online Advertising for small businesses overhyped or aren’t the campaigns implemented properly. Most of the small businesses that pulled out of or stopped investing in Online Advertising Campaigns mentioned that the results were not visible. Even when the brands did come up in the searches, it did not convert into an increase in sales. In this write up, we put down the sequence of steps in which small businesses should be Advertised Online so that the online visibility converts into sales and the results can be seen.

Work on Creating Awareness with Visibility

Experts of the PPC (Per per Click), in the enthusiasm of promoting their services, have been eloquent about the advantages of PPC over the other models of Online Advertising Services. Thus, small businesses often start with PPC. The problem occurs when competitors with a higher brand value appear along with them in the searches and simply outweigh them in impact. Suppose a user searches for shoes and the search engine throws results containing both bigger brands and smaller businesses. There is a higher likelihood that the user will click on the brand he has seen before. Thus, it is a good idea to invest in Online Banner Advertising first and then go for PPC. Promoting the website of your small business through SEO Services and SMO Services also helps establish the brand name of the small business.

Advertise Locally

Small Businesses derive their maximum sales locally. It is thus very important to target the Online Ads at the local users. It is also important to get your small business listed in Google Maps as there has been a significant increase in users searching for restaurants, shops, etc. via the internet. Local Online Ads effectively guide the nearest consumers to your business.

Widen Your Target Area

Once the brand name has been established and local consumers established, it is time to widen the target area. This can be done with Email Marketing and PPC. PPC provides a lengthier presence on the internet and is also more cost effective.

Using the various forms of Online Advertising in their correct sequence is vital for a small business to reap the benefits of Online Marketing. Top Online Advertising Agencies in India like MAD Advertising provide strategic support and solutions for the specific needs of Small Business Online Advertising.

Is the Strife on Google’s Latest Changes Merited?

How many times have you seen the service providers in the online markets go up in fury when Google announces changes? Be it SEO Services, price comparison services, or any other service utilizing Google’s search ranking as a base for their functions, most of the relevant agencies seem ever ready to scoff at any change announced by Google. Let’s analyze the criticism lashed out at Google’s latest change, the Hummingbird and whether the discussions and debates raging over the subject are merited.

In a nutshell, the introduction of Hummingbird changed the algorithm by which Google showed results. The focus has shifted from individual keywords to the phrase typed by the user. The user can’t be anything but pleased at Google’s latest ability to react better to longer and complex search phrases. However, another change that was made was the restriction of keyword data to the paid users. It is this change which has led some of the service providers to accuse Google of discrimination. Some suggested Google wanted monopoly, some said it will kill small businesses, and the discussion forums have been overloaded!

Most of anger directed at this change or any other change by Google is perhaps rooted in another cause. SEO Agencies spend enormous amount of resources in order to ensure that Google’s guidelines are followed. Changes in Google necessitate corresponding changes in the companies’ strategies. And when the updates and changes are made at intervals as regular as Google’s, the load on the resources increase. Additionally, this time Google stopped a few freebies like keyword data and that further increased the tempers.

However, if seen from a third person’s objective, the changes were not only required, but do not exactly merit the wrath that they have attracted. Firstly, if Google’s earlier guideline of good quality content has been already followed, there is no requirement for any major changes. This should have been the task of the SEO Service Providers from day 1. The question of cutting out some of the free services is a little tricky. But, providing free services and charging for them once they are popular is a common trend among online businesses. Any online application or service provider provides more for the ones who pay. Google cannot be accused of attempting monopoly just because when it starts charging a few new services a much larger base of consumers get affected.

Google’s Hummingbird brings on the changes demanded by the new voice search technology. Google is moving with the times, bringing in changes to utilize the latest available technologies. It is the job of the SEO Experts and Mobile and Internet Advertising Agencies to keep up.